Society currently survives because millions of ordinary people are looking after their ageing parents as well as their children: the sandwich generation.

As invisible as the care they provide, this is my campaign to shine a spotlight on this growing demographic which is unknown, but at the centre of some of our biggest issues: social care, childcare, women's equality, the workplace, the economy, poverty and health.

The Idea

There's a golden thread of care running through this generation — connecting the people they look after to the person they still are underneath it all. Sandwiched exists to name that experience, hold it up to the light, and remind carers that they matter too, not just the people they're caring for.

My story

I was a sandwich generation carer for fourteen years. looking after two parents as they aged, while bringing up two children and working full time. In that time I wrote four books and created a podcast series. But as someone who looks at cultural trends, I realised that I was at the cusp of a much bigger social phenomenon, which needs greater focus, and more support. The more I wrote about my experiences, the more people told me how they felt seen, supported and had never felt what they do described in such a way.

My #SANDWICHED series of videos and content aims to articulate what it means to be a sandwich carer so those living it can feel seen and be supported, while bringing the conversation to the fore for policymakers.

Invite me to speak

Want to know more about the sandwich generation? I speak in workplaces, to employers, employee networks, industry events and both public and private occasions to demistify everything from why does the sandwich generation matter to employers, to the gender inequality being exacerbated to how to manage 'living in a state of emergency'.

Share your story

#SANDWICHED is about creating a platform and community for sandwich generation carers, so share your story with me, or comment on my Instagram or LinkedIn sandwiched posts