Shelina Janmohamed, vice-president of Ogilvy Noor, an Islamic branding agency, the growing Muslim retail market remains woefully underserved by mainstream shops. There are an estimated 10,000 Muslim millionaires in Britain. Overall the spending power of the country’s Muslims is thought to be over £20 billion.

But for a people of whom 90% say their faith affects their consumption, many complain that the high street still largely ignores them, particularly when it comes to fashion and fun—things like entertainment, travel and cosmetics. So young Muslim entrepreneurs, who believe, as Ms Janmohamed puts it, that “faith and modern life can go hand in hand.” More >

Shelina Janmohamed